- We understand how to elevate the presence of independent hotels and excursions within today's competitive media market
- We focus on what makes our clients' stories unique
A targeted PR program has incredible value, often a value that appreciates over time. JG Black Book's PR team develops customized strategic programs to align with individual client needs and extend beyond the reach of traditional PR.
With decades of experience in public relations, magazine publishing and travel trade promotion, our team understands how to elevate the presence of independent hotels and excursions within today's competitive media market.
What does a successful PR program include? Well, that depends.
It probably includes a blend of short-term media placements and media introductions, combined with journalist visits, longer lead feature stories and broadcast exposure. But, at the end of the day, there's no one simple formula and we don't pretend to offer one.
What we focus on is our clients - what makes their story unique, what drives the people behind the business, what they offer that no one else can. Finding that core is what creates compelling media narratives, and in the end, drives travelers to visit.
Our public relations services include:
- Targeted, proactive media relations
- Desk-side media appointments in key markets
- Print, online & broadcast media placement
- Facilitation of press visits & photo shoots
- Inquiry response & media monitoring
- Press kit creation, press release writing & distribution
- Organization & management of media events
- Media training
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